My expertise

Team Development: Hired, onboarded, mentored and managed performance of highly effective teams spanning 14 years of leadership.

Strategic vision: Successfully delivered strategy to align with business objectives including roadmaps and resource allocation, culminating in approved business cases.

Expertise and execution: Deep understanding of UX principles and agile methodologies applicable across industries and throughout product lifecycles.

Certifications

  • Salesforce Certified User Experience Designer

  • Neilson Norman Group Certificate in User Experience

  • Human Factors International, Certified User Experience Analyst

  • Human Factors International, Certified Usability Analyst

  • Scaled Agile, Certified SAFe 4 Product Owner / Product Manager

Experience

Leader, UX Center of Excellence

Florida Power & Light, America’s largest utility

8-year tenure marked by significant and progressive leadership growth, spearheading the expansion of the UX team and growing an effective UX lead team. Ensured UX certifications and mentored team of designers, researchers, writers and project managers. Managed a multi-million dollar portfolio of capital projects and influenced change throughout the organization leveraging storytelling and compelling data.

  • Lead the team to create two design systems in Vue3 framework and Salesforce

  • Managed design and development of nearly 100 transactions

  • Planned and facilitated cross functional design thinking workshops to align goals and enable business partners to see value in creating user-centric design solutions

  • Created organizational processes and standards using six sigma methods,

  • Created strategy to leverage technology and AI to augment skillsets and accelerate projects

Roles:

  • Sr Communications Specialist, Digital content program, Aug 2017 – Feb 2019

  • Lead user experience strategist, Feb 2019 - Dec 2022

  • Leader, user experience, Dec 2022 – July 2024

  • Manager of user experience and digital projects, July 2024 - Present

Senior Manager, Digital Content Marketing

GardaWorld, Canadian-owned security firm specialized in B2B cash logistics services

August 2012 – July 2016

Managed a team responsible for content strategy, internal communications and sales support. Championed marketing automation and created a scalable content modeling system enabling business efficiency and accelerated content delivery from an effective, but lean team.

Public Relations Manager, North America

BitDefender, Global cybersecurity technology company SaaS

February 2009 – December 2010

Managed a team responsible for all public relations and social media activity in North America, including both B2B and B2C media opportunities. Responsible for budgets, planning and strategy. Included traditional media opportunities, tradeshow planning and guerrilla marketing activities.

OTHER POSITIONS HELD

  • DCR WORKFORCE, Content Marketing contractor, June 2017 – August 2017

  • BFS CAPITAL, Content Marketing Manager, July 2016 – May 2017

  • DESTINATION REWARDS, Marketing Communications Specialist October 2011 – August 2012

  • AMERICAN MANAGEMENT SERVICES, Communications Manager, January 2011 – October 2011

  • IMATION, A 3M COMPANY, Marketing Communications Specialist and Copywriter, April 2008 – January 2009 | June 2007 – September 2007

  • CROSS COUNTRY HEALTHCARE, Copywriter, August 2005 – June 2007

  • BOCA RATON CHAMBER OF COMMERCE, Director of Communications, August 2004 – August 2005